Are you wondering how web design can be used effectively as a digital marketing strategy to promote your product, service or business brand? This article offers a detailed explanation.
There are a number of reasons why brands spend a lot of time, money and effort on great website design. Many of them just want to have an attractive appearance, but only a few take into account the impact it will have on Search Engine Optimisation (SEO). Digital Marketing is mainly concerned with promoting your brand and what you offer. Therefore, you need to design pages within your website with this in mind.
A lot of brands have realised how important Web Design woks as a digital marketing strategy. Therefore, they have made efforts to redesign their websites, though this won’t necessarily improve their rankings on search results. Instead, it affects how responsive their site is and even increases bounce rates.
Most websites are designed to fulfil only one or two aspects of digital marketing needs. That is why website owners need to start taking advantage of tools that improve online marketing campaigns as a whole. Here at TemplateToaster website design software, you know how to use web design as an effective digital marketing strategy. you may also read list of best web design softwares.
Web Design for Effective Brand Building
When building your online brand, you need professionals to design the pages of your site. This is because technical malfunctions are easily noticed by any user. You can ensure that the quality of your website is maintained, by simply avoiding any design element that will slow down the loading speed of your site. Your website has to allow users to navigate easily and access your products. If not, they tend to ‘bounce off’ to another site. This will create a bad impression that will affect your brand. Therefore, make sure your site is engaging and gives users a great perception of your brand.
Colour, logo, and images make your website aesthetically engaging, but it’s wise to set up the overall layout to reflect the ideology of your brand.
For example, Steve Jobs promoted Apple as a brand that is focused on simplicity. He made users believe that Apple products are easy-to-use. Imagine going on their website and realizing that you can’t even navigate to the store. Would you still hang on said impression of that brand? That is why the design of your website has to resonate with what your brand is all about. This makes it easy for you to promote your products and services, eventually, leading to a successful digital marketing strategy.
Impact of Web Design on User Experience
“When planning effective advertising of your brand, keep user experience in mind. There are likely to be multiple clicks on your URL simultaneously from different users”, says Brendan Wilde. “Therefore, your website needs to be designed to accommodate all of them at any time. Make sure the loading speed doesn’t slow down – regardless of the device being used.”
Google considers page load time as a factor in ranking sites in its search results. Therefore, users with high-speed internet also expect fast-loading web pages, but when your website has a lot of embedded videos, it slows down the loading speed. Unnecessary plugins, widgets and large images also affect page load time. This has a drastic effect on user experience. Your main aim is to satisfy the user. Therefore, build your website with that in mind. Don’t keep uploading flashy images or videos that add no value to the page.
Videos and images say a thousand words, but you wouldn’t want to lose a thousand visitors who are tired of waiting for those files to load. You will need to compress the large files and delete those that are not important to the page.
When putting up ads, place them either at the bottom or top of the page. Users get turned off when they see ads taking up the whole screen. This makes it difficult for them to navigate through your page easily. You can either use sliding ads or include only relevant ads in the simplest manner. Keeping all these factors in place will help you execute the right digital marketing strategy making your company succeed online.
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